Magic Playbook is a creativity first brand on a mission to bring screen free magic back into childhood through thoughtfully designed activities, play kits and stationery that inspire curiosity, storytelling and intentional play. Created by a team of mums and early childhood education experts, the Magic Playbook philosophy blends research backed learning with hands on fun, helping children build confidence, imagination and real world skills through open ended activities and pretend play resources. 

At Ellsworth Boutique, we proudly stock a curated selection of Magic Playbook favourites including creative activity kits, pretend play notepads, play scenes and games that make screen free playtime joyful and immersive. Whether it’s building a pretend restaurant, exploring themed play pads, or diving into art and sensory activities, Magic Playbook products encourage connection, exploration and meaningful family experiences. 

Perfect for gifting, birthdays, quiet afternoons and playful learning moments, Magic Playbook blends creativity and quality in every product making it a favourite choice for parents and educators who value imagination and development focused play.